How nike redefined the power of brand image conceptdrop. A documentary ive been wanting to get online for months. Cnbc to broadcast hour long documentary on nike sgb. Wages and working conditions still inadequate in may 1999, researchers from two nonprofit associations, the hong kong christian industrial committee and the asia monitor resource centre, interviewed nike workers at vietnams sam yang factory. Its the full packageand if nikes lucky, the lebron 15 will be the beginning of a new chapter. While at cnbc from 20062012, rovell anchored five primetime documentaries, including swoosh. What i like about this is that the doc came out in 2011 and literally had zero impact on nike sales in the years that followed. Feb 20, 20 the nike swoosh sign was created in 1971 by carolyn davidson, while she was a graphic design student at portland state university. Nike swoosh designer discusses her iconic creation. Behind the swoosh is the ultimate video for exploring the sweatshop issue.
The unauthorized story of nike and the men who played. Everything you need to know about nike s famous swoosh logo duration. The nike swoosh sign was created in 1971 by carolyn davidson, while she was a graphic design student at portland state university. Unauthorized story of nike and the men who played there, the. It is intended to imply forwardness and efficiency. Using nike as a case study, the film documents first hand the widespread and oppressive and exploitative. This blog is a compilation page for behind the swoosh, a short documentary produced by jim keady, which explores the living and working conditions of workers in an indonesian garment factory subcontracted by nike on the outskirts of jakarta. Features michael jordan, lebron james, tiger woods, charles barkley, phil. Inside nike watch the video in class and answer the questions below. In reality, the nike swoosh was designed by graphic. Inside nike, viewers will see this world through the eyes of shoe enthusiast melo rosario.
Phil knight, michael jordan, lebron james, charles barkley, and tiger woods. From its beginnings creating the running shoe out of a waffle machine, sports stars endorsements, to all of the challenges they had to overcome such as the lost trends as skateboarding and the child labor negative news. Short excerpt from the documentary behind the swoosh. Sep 19, 2017 download all on saturday, may 6, at 5. Futura is a sans serif font based on geometric shapes that have achieved widespread use throughout the 20th century. Search, discover and share your favorite swoosh gifs. Inside nike michael jordan continues to score points for footwear giant below. A side effect of that success has been nikes enticement of the sneakerheads, a subculture of fanatic sneaker collectors who buy and resellat enormous profitthe limited edition shoes released by nikes skateboard line, nike sb. What was the shoe that helped nike become successful.
Cnbc to broadcast hour long documentary on nike sgb media. Used as a resource by faculty members and community leaders. Using nike as a case study, the film documents first hand the widespread and oppressive and exploitative labor practices in the developing world. After 1995, nike removed their name from the design and therefore the font, but their brand was established. Rovell attended camp greylock for boys, a sports camp in. First on our list is a subbrand of nike, their football soccer brand. Rovell graduated from roslyn high school in roslyn heights, new york in 1996.
Its the full packageand if nikes lucky, the lebron 15 will be the. Did the swoosh, make nike or did nike make the swoosh. Moretti eng 201 a december 9th, 2012 the shoes are great, but please, tell. In fact, it has been well known since the 1970s that nike operates sweatshops overseas. Until 1995, nike was written in futura bold within the swoosh. Comment on three 3 distinct connections you see between modernday working conditions and those of the industrialurbanization era.
Long after the end of his legendary basketball career, michael jordan continues to drive sales for footwear giant nike. It is one of the most recognizable logos in the world. The nike swoosh the story behind the logo to help and be. Leave a reply when i first started this case study of the nike swoosh logo,was not expecting anything unusual to come up, but to my surprise a suspected plagiarism in one of the worlds most recognised logo,but before going on. Logo swoosh stock photos download 796 royalty free photos. For the typical buyer of athletic shoes, hightech moisturewicking tshirts, or water resistant watches, all of which nike sells, this is sort of a chickenegg question. Click above to watch nike video everything you need is already inside you.
Nike strategy how nike became successful and the leader in the. To view this site, you need to have javascript enabled in your browser, and either the flash plugin or an html5video enabled browser. The nike swoosh logo represents the wing in the famous statue of the greek goddess of victory, nike, who was the source of inspiration for many great and courageous warriors. It is a documentary about nike, its roots, contributors, stories, etc. The nike swoosh the story behind the logo to help and. Behind the swoosh this is a text widget, which allows you to add text or html to your sidebar. Create a business strategy like nikes, download our free business strategy template. Initially, the mark was addressed as the strip but was later named the swoosh. Swoosh was a fascinating history of nike and the tough and competitive world of sports gear.
Jun 18, 2010 carolyn davidsons swoosh design represents the greek goddess of victory, nikes, wing. You can use them to display text, links, images, html, or a combination of these. Nike white logo on cardboard orange sneakers box red nike swoosh logo on outside of store. A wide range of topics covered which made nike a successful business. These 4 nike sneakers are why the swoosh won 2017 gq. The swoosh is the logo of american athletic shoe and apparel designer and retailer nike. With nikki giavasis, michael jordan, phil knight, paul rodriguez. On december 22, the swoosh and fieg are dropping a documentary about lebron. Download premium images you cant get anywhere else. The logo was designed as a freelancing assignment offered by phil knight, ceo blue ribbon sports now nike for seven years after its founding in 1964, brs imported onitsuka tiger brand running shoes. With the launch of their 30th anniversary reboot of their just do it ad campaign featuring colin kaepernick, nike set the internet on fire and the social media blaze is still burning. A large nike swoosh in on the outside of the nike store facing the road on a nike white logo on cardboard orange sneakers box. It is one of the most recognized brand logos in the world the nike swoosh is a corporate trademark created in 1971 by carolyn davidson, while she. Dec 21, 2017 on december 22, the swoosh and fieg are dropping a documentary about lebron.
Marc kasky supreme court california state court stakeholders how are stakeholders affected executives customers community employees workers unaware just as guilty as the executives. For those who have effectively replaced their television with the internet as their sole form of media, the swoosh. Bring jim keady and behind the swoosh to your school this year. The problem with this is much worse than mere consumer indifference. Amazon music stream millions of songs amazon advertising find, attract. The nike swoosh was drawn by a woman named carolyn davidson in 1971, when she was a design student at portland state university.
The fascinating story behind the nike swoosh the font. Short on cash, and looking for some extra creative work, davidson decided to accept a job from a man named phil knight, who asked her to design an image for a new athletic wear company. After the previous posts about adidas and puma logo history, it is time to take a look at probably the best known and loved sports brand in the world, nike. Nike, founded in 1964, was a company run like a fraternity where the key players ate and breathed nike. But this deal had raised some really big social justice questions. Nike football the swoosh drone illustrations made for nike football. Nike swoosh designer discusses her iconic creation its the 40th anniversary of the nike swoosh.
But for marketers and small business owners theres an important distinction to be recognized. What role did advertising play in the success of nike. Inside nike, which will take you on a expedition of nikes history and maybe le. Nike swoosh and just do it graphic series developed between 2011 2012. Inside nike, the latest indepth documentary from cnbc, first in business worldwide, is the most comprehensive television examination to date on nike, the worlds largest shoe and. Apr 22, 20 short excerpt from the documentary behind the swoosh. Nike chairman phil knight, michael jordan, tiger woods, lebron james, and charles. You might imagine that an image so iconic would have been designed by an important advertising or branding firm that was paid millions to come up with the advertising scheme.
He has anchored five primetime documentaries for cnbc. Darren rovell born 1978 is a sports business analyst who works for the action network. Inside nike, which will take you on a expedition of nikes history and maybe learn something new. Designer carolyn davidson talks about creating the symbol when she was a. One of the first releases to debut is done in an allred upper with white detailing and rests. Make sure your comments refer to specific evidence from the video.
Nike strategy learn the business and marketing strategy of nike used to. Its the side of nike youve never seen from the drawing board to the factory floor to the store shelves. We are all familiar with the nike swoosh logo, endorsed by a huge list of superstars such as michael jordan, lebron james, andre agassi, maria sharapova, venus and serena williams, a list that could go on and on. Find highquality nike swoosh stock photos and editorial news pictures from getty images. The swoosh is the symbol of the anew shoe and clothing manufacturer nike. Behind the swoosh documentary exposes how nike knowingly uses sweatshops in asia to produce their shoes and clothing range which they later go on to sell for extortionate profits to the western word. This nike big swoosh has a barkley dna and is highlighted with a large nike swoosh logo on the side. The companys advertising has established the swoosh as one of the most recognizable logos that symbolizes athletic excellence, a spirit of determination, hip. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Carolyn davidsons swoosh design represents the greek goddess of victory, nikes, wing. Founder phil knight and some of the nike athletes will say their piece on the company that has taken over the sneaker scene. The ultimate short film on nike s sweatshop abuses. The nike swoosh has been made into a cultural dissemination that stands for athleticism, power, fitness, and all other values nike attempts to incorporate into their brand image.
There is also a slide show called how to make a sneaker with a look into the process. Endorsements by winners is the key to success resulting in a brutal and expensive game. A man and his counterpart spent a month living in an indonesian village living on the wages a nike shoemaker makes. Jan 01, 1991 swoosh was a fascinating history of nike and the tough and competitive world of sports gear.